Challenge:
Wells Fargo struggled to leverage their vast customer data for actionable insights. They lacked real-time analytics capabilities, hindering decision-making and customer experience improvements.
Solution:
CSC Banking deployed its Real-Time Data Analytics Platform to aggregate and analyze customer data, providing actionable insights for strategic planning.
Implementation:
- Integrated real-time dashboards for branch managers and executives.
- Deployed predictive analytics models to anticipate customer behavior.
- Consolidated data from multiple sources into a unified platform.
Results:
- Reduced decision-making time by 40%.
- Improved cross-selling success rates by 35%.
- $500 million in additional revenue generated from targeted marketing campaigns.
