Challenge:
JPMorgan Chase faced a need to enhance customer engagement by offering personalized financial advice to their growing customer base. Their existing system provided generic recommendations, leading to reduced customer loyalty.
Solution:
CSC Banking integrated its Personalized Financial Insights platform into JPMorgan Chase’s existing infrastructure. The solution utilized AI-driven algorithms to analyze customer behavior and provide tailored investment advice.
Implementation:
- Seamless integration with JPMorgan’s existing digital banking platform.
- Deployed a scalable AI engine to process real-time customer data.
- Provided personalized dashboards through mobile apps.
Results:
- Customer engagement increased by 50% within the first 6 months.
- Over $2 billion in new investments generated through tailored recommendations.
- A 25% boost in customer retention rates.
